Blog

  • 13 Tips For More Serene Spring Cleaning

    07-04-2016

    At this time of year, lots of folks feel the urge to start spring cleaning — refreshing and clearing out their home to greet the new season. However, just when the weather is (hopefully) getting nicer, you may feel trapped indoors due to all the tasks you have to take care of. How can you manage to get your spring cleaning done while staying serene? Here are 13 suggestions: Break the job down. It’s all too easy to lump together three different categories — actual washing and scrubbing, decluttering, and seasonal home maintenance – under the label “spring cleaning.” However, thi Read More

  • Agra ranks 47 in clean cities survey

    01-03-2016

      Credits : http://timesofindia.indiatimes.com/city/agra/Agra-ranks-47-in-clean-cities-survey/articleshow/50998508.cms Read More

  • We want a clean India

    03-02-2016

    Community support grows for PM Modi’s Clean India Campaign I am truly honoured to be one of the fifteen Australian ambassadors for the ambitious Swachh Bharat Abhiyan (Clean India Campaign), a national movement by the Government of India. This campaign includes the cleaning of streets, roads and infrastructure in 4,041 statutory cities and towns in India, and by 2019 eliminating open defecation by constructing toilets for households and communities. My fellow ambassadors as announced by the India Australia Exchange Forum (IAEF), include Rashi Kapoor, Shagoon Bhasin, Tripti Gupta, Mandy Bose, Dheepa Awtani, Tanvi Mo Read More

  • No Swachh Bharat possible till people own up responsibility for implementing cleanliness

    02-02-2016

    Ever since, Prime Minister Narendra Modi declared Swachh Bharat Mission, cleanliness has remained one of the important focus of NDA government. Many people have taken the initiative and led cleanliness campaigns across the nation. Yet, it appears that the mission has, at least till now, failed to create any positive impact on the minds of the majority of people, who appear to continue to indulge in their unhygienic and unclean practices. Mahamana express reduced to littering ground This fact was clearly demonstrated in the way people conducted themselves while travelling in the newly rolled out Mahamana express connect Read More

  • ‘India’s cleanest village’ clings on to its serenity

    01-02-2016

    In the tiny hamlet of Mawlynnong in India’s far north east, plastic is banned and spotless paths are lined with flowers — but its reputation as Asia’s cleanest village has proved a mixed blessing. Until 2003 no tourists visited the remote community of 500 inhabitants high in the mountains of Meghalaya,which had no roads and was accessible only by foot. Home to the Khasi tribal people, Mawlynnong is famous for being a rare matrilineal society, where property and wealth are passed on from the mother to her youngest daughter and children take their mother’s surname. In recent years the village has Read More

  • Swachh Bharat: Can Indian FMCGs CleanIndia?

    29-01-2016

      During a brief stint in advertising, I worked on an AV to publicise an initiative one of our clients, a FMCG, had run in rural Bihar. Agency and brand had hit on the idea of pushing hair oil on the back of a cleanliness drive: hook the consumers in with messages and suggestions for a healthier life, and then switch to hard selling product. And yes, rope in some of the youngsters to be "cleanliness ambassadors", rewarding those who volunteered with a goodie bag. It was hoped that the freebies would motivate them to drive cleanliness in the village long after the company with its vans and hectoring promoter Read More

  • Swachh Bharat: Centre likely to adopt Punjab, Tamil Nadu models for waste disposal

    28-01-2016

    The government, after studying the waste management systems of all states, zeroed in on Punjab's low-cost and locale-specific sewage system to manage liquid waste and Tamil Nadu's integrated solid waste management. The plan is to replicate these models across the country, said government officials in the know.  A team led by Rural Development Secretary JK Mahapatra, after studying the multi-pond system of treating waste water in the Seechewal village of Punjab's Jalandhar, last month asked the Ministry of Drinking Water and Sanitation to send experts there to see how the model can be standardised across the country Read More

  • Cess on petrol, diesel, telecom services proposed to fund Swachh Bharat initiatives

    27-01-2016

    NEW DELHI: You could soon be paying more for the Narendra Modi government's Swachh Bharat Abhiyan, with further levies being considered to fund the cleanliness programme. The mission that was launched on October 2, 2014, envisages an investment of nearly Rs 2.23 lakh crore by October 2019. The measures under consideration include a 0.5% cess on petrol, diesel and telecom services, a 1% cess on accumulated waste produced by mineral generation plants and a 0.5 percentage point increase in service tax. The government imposed a 0.5% Swachh Bharat cess on taxable services from November 15. The government is also contemplating Read More

  • Swachh Bharat Abhiyaan: India's top 12 ports start 'Project Green Ports' drive

    22-01-2016

    NEW DELHI: India's top 12 ports will be made cleaner and greener in a time-bound manner under 'Project Green Ports,' government today said. "Weighing in the environmental perspective for sustained growth, the Ministry of Shipping has started 'Project Green Ports' which will help in making the major ports across India cleaner and greener," Shipping Ministry said in a statement. India has 12 major ports, Kandla, Mumbai, JNPT, Marmugao, New Mangalore, Cochin, Chennai, Ennore, V O Chidambarnar, Visakhapatnam, Paradip and Kolkata (including Haldia), which handle about 61 per cent of the country's total car Read More


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