The 'Swachh Bharat Abhiyan' PLC has to be around 50 years

26-05-2017 | Swachh Bharat Abhiyan

Author :- Harshita

Swachh Bharat Abhiyan 

Reckitt Benckiser's Nitish Kapoor talks about Swachh Bharat Abhiyan and it's impact on various cleaning product life cycles. Brands are coming up with new and innovative campaigns, like the #Mera10Guz by Dettol, in support of this mission of Clean India.

Read more: http://brandequity.economictimes.indiatimes.com/news/marketing/the-swachh-bharat-abhiyan-plc-has-to-be-around-50-years/58290726

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