• ‘India’s cleanest village’ clings on to its serenity


    In the tiny hamlet of Mawlynnong in India’s far north east, plastic is banned and spotless paths are lined with flowers — but its reputation as Asia’s cleanest village has proved a mixed blessing. Until 2003 no tourists visited the remote community of 500 inhabitants high in the mountains of Meghalaya,which had no roads and was accessible only by foot. Home to the Khasi tribal people, Mawlynnong is famous for being a rare matrilineal society, where property and wealth are passed on from the mother to her youngest daughter and children take their mother’s surname. In recent years the village has Read More

  • Swachh Bharat: Can Indian FMCGs CleanIndia?


      During a brief stint in advertising, I worked on an AV to publicise an initiative one of our clients, a FMCG, had run in rural Bihar. Agency and brand had hit on the idea of pushing hair oil on the back of a cleanliness drive: hook the consumers in with messages and suggestions for a healthier life, and then switch to hard selling product. And yes, rope in some of the youngsters to be "cleanliness ambassadors", rewarding those who volunteered with a goodie bag. It was hoped that the freebies would motivate them to drive cleanliness in the village long after the company with its vans and hectoring promoter Read More

  • Swachh Bharat: Centre likely to adopt Punjab, Tamil Nadu models for waste disposal


    The government, after studying the waste management systems of all states, zeroed in on Punjab's low-cost and locale-specific sewage system to manage liquid waste and Tamil Nadu's integrated solid waste management. The plan is to replicate these models across the country, said government officials in the know.  A team led by Rural Development Secretary JK Mahapatra, after studying the multi-pond system of treating waste water in the Seechewal village of Punjab's Jalandhar, last month asked the Ministry of Drinking Water and Sanitation to send experts there to see how the model can be standardised across the country Read More

  • Cess on petrol, diesel, telecom services proposed to fund Swachh Bharat initiatives


    NEW DELHI: You could soon be paying more for the Narendra Modi government's Swachh Bharat Abhiyan, with further levies being considered to fund the cleanliness programme. The mission that was launched on October 2, 2014, envisages an investment of nearly Rs 2.23 lakh crore by October 2019. The measures under consideration include a 0.5% cess on petrol, diesel and telecom services, a 1% cess on accumulated waste produced by mineral generation plants and a 0.5 percentage point increase in service tax. The government imposed a 0.5% Swachh Bharat cess on taxable services from November 15. The government is also contemplating Read More

  • Swachh Bharat Abhiyaan: India's top 12 ports start 'Project Green Ports' drive


    NEW DELHI: India's top 12 ports will be made cleaner and greener in a time-bound manner under 'Project Green Ports,' government today said. "Weighing in the environmental perspective for sustained growth, the Ministry of Shipping has started 'Project Green Ports' which will help in making the major ports across India cleaner and greener," Shipping Ministry said in a statement. India has 12 major ports, Kandla, Mumbai, JNPT, Marmugao, New Mangalore, Cochin, Chennai, Ennore, V O Chidambarnar, Visakhapatnam, Paradip and Kolkata (including Haldia), which handle about 61 per cent of the country's total car Read More

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